Wednesday, February 2, 2011

SCOTT SERFAS


Scott Serfas shoots it all and shoots it all well. His passion runs deep and it shows in his work. We'd never label him as just a "snow" guy but we sure are proud to have him on the A-Frame team spearheading our, soon to be unveiled, SNOW division. Scott composes images that put you right in the middle of the action. "I am recognized for my ability to translate the athlete's point of view and their experience," says Serfas. "I insist on capturing scenes that illustrate the scale and magnitude of the landscape so everyone sees a realistic interpretation of what the athlete is actually doing. On top of that, I strive for a unique perspective which sometimes means I am shooting in the equipment basket attached to the outside of a helicopter or I am scaling some peak at 5am to get the sunrise." Want to see for yourself? Well, you're in luck. Scott just launched an amazing new site that anyone remotely interested in photography will surely enjoy: http://www.scottserfas.com/

Friday, November 5, 2010

Cortes Awakens


Winter must be here as our resident big wave photographer Jason Murray along with a stellar crew of chargers including Jeff Clark, Shane Dorian, Mike Parsons, Greg Long, Mark Healey and Ian Walsh attacked Mavericks and Cortes Bank on the same swell.

Check out the photos and read the full story here

Thursday, November 4, 2010

TRIBUTE TO ANDY IRONS


ANDY IRONS - Images by A-Frame Media

The surf world lost a true champion this week. Our thoughts and prayers go out to the entire Iron’s family and all of Andy’s friends from around the world.
Peace be with you Andy. You will not be forgotten.

Friday, October 29, 2010

POINTS TAKEN

Looking into the eyes of a champ

– By Matt Walker

Kelly’s wins at Lowers and Portugal add up to a virtual lock on a tenth world title – but there’s still a few questions to consider

9250 points. You’d think it would be enough of a lead to guarantee a record 10th world title. But not quite yet. Nevertheless, Kelly Slater’s commanding victories at the Hurley Lowers Pro and Rip Curl Portugal event this fall – his fourth win at Lowers over the past 20 years; his first Portugal victory to date – certainly cements his title as the best surfer ever. And it comes at a time when the definition of what makes a champ is changing before our very eyes, largely at the hands of Slater himself.

The new format? His. (Not only did he draw it up, he flexed his political muscle to make it happen.) The move toward riding unorthodox equipment? His. (Dane may get more attention for riding Rob’s leftovers and raiding dumpsters, but Kelly gets credit for winning on a 5’9” of his own design.) And of course, the competition is still his, best demonstrated in Europe, as both those who would be champions (Jordy Smith) and once were (Mick Fanning) missed opportunities to fulfill their destinies. While Fanning kept Slater from taking three in a row by taking the Quik Pro France, he failed to stop his momentum. Come Portugal, Kelly plowed past Mick – and over Smith – the only two surfers who still have a shot at the title. And now it’s an outside chance at best.

Of course none of these less quantifiable achievements keeps pundits from asking that most annoying of questions yet again: “Can he win 10?” Nor does it keep Slater from – as usual -- answering with out really answering: “I never would have fathomed a ninth title,” he said from the podium at Lowers.” I don't know what to say. It’s a long road ahead.” But that doesn’t mean the past three events didn’t offer some real insights to ponder. Here’s just a few:

1. Kelly’s won 44 times. Tom Curren’s second at 34. Think about that. Just a few years ago, Kelly had stalled just one shy of breaking Tom Curren’s record — unable to win heats, much less titles, suffering a rare spell of contest dyslexia. But since breaking that that curse in 2007, he’s averaged more than three victories a year. Portugal makes three for 2010. Does anyone really think he can’t ratchet up 45?

1 of 44 World Tour Wins

2. Kelly is only competing against himself at this point. Irons’ win at the Billabong Pro Tahiti Pro did nothing for his own chances at a fourth world title, but a rejuvenated AI could’ve been a real spoiler for Kelly. On the other hand, by making the semis in California and winning in France, Mick showed he was a real threat to steal the title in the closing events. Both are the only surfers to ever truly challenge Slates in the new millennium. And by bowing out early, both put the steering wheel firmly in Kelly’s hands – and give his former foe some extra confidence as they head to the Caribbean.


Kelly usually stays close to the lip
except on occasions like this where he takes to the shoulder

3. Kelly has three times the reason to win in PR. Whether it’s beating a new school of surfers or breaking personal records, all Kelly needs to win is a reason to push himself. But it doesn’t have to be smashing an old foe. Could simply be a fresh win in a place he’d always done poorly-- like Portugal, where his best prior result before was paltry 17th. Now consider this: the Rip Curl Search event in Puerto Rico isn’t just the first ASP world tour event ever in the Caribbean, it’s the closest to an East Coast event for the Florida native. Add that elusive tenth, and he’ll be triply motivated to make history – for the world and himself. PR Preview

4. If Slater doesn’t stay first, he may never be tenth. In years past, Kelly’s often done better coming into the closing year in something other than first, winning more titles at Pipe by coming from behind. Should he fail to clamp his 10th before Hawaii, he may wish he’d stayed number 2 and slipstreamed his way into victory.

No come from behind title at Pipe this year...

5. If Slater doesn’t get tenth this year, he may never do it. The irony of the new format is Kelly could go from world champ to another world slogger fighting to re-qualify in less than a year. The good news? That added pressure and rotating numbers doesn’t just make winning contests and titles harder — it makes doing it year after year almost impossible. And if nobody else will ever topple his records, why should he?

* Watch history unfold here


Will Kelly soon be holding up 10 fingers in Puerto Rico?

Thursday, September 2, 2010

A-Frame's Chris Burkard Wins Prestigious Red Bull Illume Event



Photo: Red Bull Photofiles

Burkie added yet another feather to his cap this week with his huge win at the Red Bull Illume. Not only is Chris one of the most talented new photographers on the scene today but he's probably the most humble guy in the same space. Chris lets his work speak for itself and these days that voice is getting pretty loud. The Illume event is the world's premier action and adventure sports photography competition and this year the submissions reached a staggering 22,764 images. Those were culled down to 50 finalists and Mr. Burkard came out on top of the pack with his show stopping image of Peter Mendia in a flared out green dream of a tube in Buchupero, Chile.

We couldn't be more proud of Chris and look forward to the massive celebration upon his return. Way to go Burkie!

Photo: Red Bull Photofiles

Wednesday, August 25, 2010

American Photo - Sports Photography



Scott Serfas is one hardworking mofo and we're grateful to have him onboard as one of A-Frame's top snowboard photographers. His work is outstanding and he manages to get his talent to continually push the performance level. Case in point: "We were in the Whistler backcountry, it was late in the day, and my crew was still motivated to get shots. This was Mikkel's first time hitting the jump. He was trying a backside 180 and misjudged his speed and went way too big. He opened up like this to keep his balance. On the next try he got the trick but it just doesn't look as cool as this one."

No wonder Scott is one of the most sought after snow shooters in the world. His eye for the subtle nuances makes for some very moving photographs.

The image below was featured in a special Sports Photography piece in American Photo this month alongside some amazing images from the world of sports. Nice work Mr. Serfas.